Detail – FFA BUT

Original Title

“Ask a Designer”: Liane Zimbler Educating the Society on Sustainable Modernism through Mass Media

English Title

“Ask a Designer”: Liane Zimbler Educating the Society on Sustainable Modernism through Mass Media

Type

Conference proceedings

Original Abstract

A feminist designer Liane Zimbler (1892–1987) emphasized throughout her entire life the importance of a positive presence in contemporary press – not only as a reflection and promotion of her work but to educate the audience on topics like taste, economization, and rationalization of living spaces and living comfort. After she immigrated to the United States, she focused in her articles and columns on how to incorporate antiques into a modern interior and how to use strategies of recycling and upcycling in the furnishing of mid-century modernism. At the same time, Zimbler framed her activities with a feminist approach to the interior design profession and designing an autonomous space for women. In magazines like Perfect Home, House Beautiful, Home: Design for To-day, Remodeling Guide, Home Remodeling, Casual Living, L.A. Times Home, and California Living she presented an alternative to environmentally harmful, men-dominated modernism that was more socially conscious and sustainable.

English abstract

A feminist designer Liane Zimbler (1892–1987) emphasized throughout her entire life the importance of a positive presence in contemporary press – not only as a reflection and promotion of her work but to educate the audience on topics like taste, economization, and rationalization of living spaces and living comfort. After she immigrated to the United States, she focused in her articles and columns on how to incorporate antiques into a modern interior and how to use strategies of recycling and upcycling in the furnishing of mid-century modernism. At the same time, Zimbler framed her activities with a feminist approach to the interior design profession and designing an autonomous space for women. In magazines like Perfect Home, House Beautiful, Home: Design for To-day, Remodeling Guide, Home Remodeling, Casual Living, L.A. Times Home, and California Living she presented an alternative to environmentally harmful, men-dominated modernism that was more socially conscious and sustainable.

Keywords

Liane Zimbler; feminist design; sustainable design; mass media; Los Angeles; Vienna

Key words in English

Liane Zimbler; feminist design; sustainable design; mass media; Los Angeles; Vienna

Authors

JACKSON, L.

RIV year

2025

Released

23.11.2023

Publisher

Fakulta výtvarných umění VUT v Brně

Location

Brno

Book

Symposium Re-Reading the Contemporary Press: Constructing Art, Architecture and Social Histories

Pages count

8

URL

https://www.favu.vut.cz/en/ffa-news-f26745/symposium-re-reading-the-contemporary-press-constructing-art-architecture-and-social-histories-23-nov-2023-d248547/program-p249940

BibTex

@proceedings{BUT189368,
  editor="Ladislav {Jackson}",
  title="“Ask a Designer”: Liane Zimbler Educating the Society on Sustainable Modernism through Mass Media",
  year="2023",
  pages="8",
  publisher="Fakulta výtvarných umění VUT v Brně",
  address="Brno",
  url="https://www.favu.vut.cz/en/ffa-news-f26745/symposium-re-reading-the-contemporary-press-constructing-art-architecture-and-social-histories-23-nov-2023-d248547/program-p249940"
}